4min chapter

Me, Myself, and AI cover image

Making 600 Billion Decisions With AI: Expedia Group’s Rathi Murthy

Me, Myself, and AI

CHAPTER

The Challenges of Technology Transformation

I feel technology is helping us and technology is making it harder. It's almost hard to keep up with what's coming next, he says. We do a lot around reviews and feedback from our travelers across the board that we can then collate and provide you for you knowing your travel behaviors and patterns. So yes, we're constantly innovating, bringing that unstructured data together in a manner that helps serve you.

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