The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai
Marketing Against The Grain
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Airbnb's Barbie Campaign: A Case Study in Cultural Marketing
This chapter explores Airbnb's innovative marketing campaign inspired by the Barbie movie, illustrating the collaboration between the company and cultural moments. It highlights the creative processes, experiential design, and the synergy between marketing efforts and the brand's philosophy of belonging anywhere.
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