Do Farmer Companies Need More Content?

Every company is partially becoming he media company as well. Do you see a future were which happened in other industries? I mean, for instance, they think the moble devices is the next big platform. So how are we now going to make our content relevant and available on those new sets of devices? And so i think it's a combination of getting your content, durate n package in the right way so it can be relevant and useful on those devices,. But also making sure you have the right partners to be able to deliver it through these different channels.