Erma Bombeck: 'It's actually not doing any one a service to run your unsustainable company into the ground because you're afraid to make the hard choices' She says it is important to preserve people's employment, yes, and to look for new ways to make money. But don't hide the bad news by ibessing people - they see right through that. And give yourself at least two weeks in cash crunch to find some new opportunity. For those companies with dire financial straits, she suggests giving themselves 12 weeks of breathing space before making tough decisions.

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