Adapting to a Crisis

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In a crisis, you have this foundation to build on. This is exactly what task rabbit c o stacy brown philpot did as the covid pandemic started changing the nature of their work. We also got en bound interest from people who wanted to help, they just didn't have a way to do it. So we quickly came together and built a volunteer programme that now people can task for good. And although its principal number four on our list for ellen, a strong sense of mission has always been the most important factor in successfully facing crisis. You know, i think it's been really interesting, because in life sciences, in medical applications, the time lines are usually very long

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

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