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The 6 Principles of Influence with Brian Ahearn, CPCU, CTM, CPT®, CMCT®

Negotiate Anything

00:00

The Six Principles of Influence

Bryan, thanks for joining us to day. My pleasure to be here. Quamby and we're glad to have you. So what are those key influence over the seven keys to influence, according to caldini? Well, most people are liar with what they call the six principles of influence. And there is a seventh principle that he recently introduced when he wrote a book called pre suasion That came out in the fall.

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