The Value of Analyzing Competitors and Conducting Copy Testing

Browse your LinkedIn feed for 10 minutes and we guarantee you'll find advice encouraging you to copy so-and-so's website. Because if they're doing something, it must work... right? Not quite.

In this episode, Tracy and Shiva discuss:

00:00 Intro

04:05 What's the harm in blindly copying your competitors?

05:57 Shiva burps

06:08 What's the harm in blindly copying your competitors? (continued)

09:23 How to 'watch' competitors instead of flat-out copying

23:59 LinkedIn Post of the Week

The LinkedIn post of the week is from Tom Collver: https://tinyurl.com/FromAtoBTom

Like what you hear? Subscribe. Even your competitors are doing it. This is the only time we recommend copying them.