S2 E48 - You Launched Your New Demand Strategy, Now What?
Stacking Growth | The B2B Marketing Podcast
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Meeting Booked - Is That Really a Sales Metric?
Evan: Meeting booked is a huge lover that you need to be watching and it's a huge metric, just ongoing too. So making sure that we're moving the meeting booked number, which marketing can 100% have influence on. And then how many of those meeting books are becoming a meeting attended? That's kind of like a, like if we're looking at the funnel, I would call this almost like the higher end of the sales piece of it.
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