The MedMen Show: Fast, Smart Insights for B2B Sales Professionals cover image

Decision Process in Sales: Where Reps Often Go Wrong

The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

00:00

Misconception about Customers' Waiting for a Compelling Event

The speakers discuss why customers waiting for a discount is not a compelling event and argue that it is the salesperson's responsibility to create urgency by identifying a business initiative or solution.

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