How to Sell Fun the Early Days

I grew up in a town of 1200 people and it was just gossip is gossip drove everything. So when I sat down with him and he started breaking down the chemical formulations that he utilizes on farm for his own fertilizer application, just knew it was a different game. We got two L.O.I.s right out of the gate for paying systems that didn't even exist because of his referral which you know told me that's the that's a reality right there in agriculture. But investment capital was just almost impossible to find so we spent a year, year and a half building the business case,. Getting to know the farming community a little bit better, getting to know growers a little bit