How to Offer a Mini Expansion

"We had 6500 people just leave their email and another 2600 on top of that also purchased the one dollar mini expansion. It's kind of like it's like Kickstarter." "You got to be careful because I've seen some people kind of shoot themselves in the foot doing that" 'I feel this too like if I go to the dollar tree and I'm like yeah well I might as well buy these 12 or 15 other things,' he says. "'If you can get somebody to open their wallet right to grease the tracks even for a dollar even something pretty insignificant then all of a sudden...you find yourself buying a $100 board game' That is what we're trying to do with