The Four Agile Values in the Manifesto

Agile innovation is the profitable application of creativity. It's not just a bright idea, it has to be both creative and commercial. We're really contrasting it with predictive innovation that tries to guess at the beginning all of the requirements that are going to be necessary in the end. So you should start with a vision of where you want to go, but be prepared to shift the path along the way and how to get there.