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’Sales’ and ’Customer Success’ in SMB B2B SaaS | Justin Welsh, The Official Justin
Gain Grow Retain
Customer Success and Sales
I hate subjectivity in my ICP or my fit. So frankly, it should be your your CTO. This is how the product is designed to work. And this is who takes advantage of the product and who uses the product effectively based on data. It's from your sales team, who does this message resonate with who listens to us when we speak? Like what which customers are our our lowest value highest kind of pain in the butt for lack of a better term?" "If you go out and you sell it and it's only got a and B and not C and D, then it's on sales," he says."You've ever been in that kind of situation before
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