Mood affiliation was a concept i first coined to refer to people who judge arguments by the mood of the argument. So if an argument is optimistic, they think the argument is more likely to be correct. A lot of very contemp rary partisan debate is really about moods. If you feel someone is not condemning something with the right mood, you'll reject the attached substantive claim. The bay area strikes me as having a lot of kind of pearl clutching and a reputation for thinking it's more tolerant than it is. And i think that's true of both coasts. All cultures are oblivious. In america, in particular, its coasts tend to think like we're the cosmopolitan side

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