2min chapter

Gamecraft cover image

The Forever Games (Ep. 4)

Gamecraft

CHAPTER

Are You Thinking About Reaching Venture Scale?

I think there were a couple things involved in it I mean first of all the founders brands and Beck and Mark Merrill were just incredibly compelling. They had experience in some very hardcore aspects of the games business more as kind of players and community organizers than as creators but nevertheless they really got it. The third thing that is kind of misunderstood about their initial pitch was it had one of the most sophisticated go-to-market proposals that we'd ever seen. We looked at that sort of grouping of factors and said you know what there's enough here that justifies an early stage investmentIt was nothing more than that there were no metrics there was no way you could point to anything quantitative and say oh look this

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