Kyle Poyar (OpenView): Top of Funnel for PLG
BUILD with Blake Bartlett
Introduction
In traditional sas the top o funnal playbook was pretty straightforward. Maximis m cls through a ton of log posts, a bunch of lead nurture, email and scanning as many badges as you possibly can at in person events. But in p l g, topo funnel is way more challenging because you're going after a different persona,. The end user first, and not necessarily the executive buyer first who controls the budget. Going after enterprise end users is much more like going after consumers.
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