"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech cover image

E48: Why Sequoia Invested $25M in Accounting Software with Rillet CEO Nicolas Kopp

"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech

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Strategic Fundraising and Customer-Centric Growth

This chapter focuses on a $25 million fundraising success from Sequoia, exploring the ten-year journey of developing a mid-market ERP. It emphasizes the critical role of customer satisfaction in attracting investor interest and discusses strategies for gaining loyal customers in the competitive accounting software market. Additionally, the chapter outlines the founder's vision for leveraging this investment to enhance hiring and product development while maintaining a strong customer-centric approach.

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