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Prioritize principles in crisis, w/Upwork’s Hayden Brown and Merck’s Ken Frazier

Masters of Scale

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Leadership Lessons in Crisis

This chapter examines leadership principles during crises, using UPS's historical decision on segregation as a reference. It delves into the challenges of rapid business growth, the importance of questioning assumptions, and the resilience of entrepreneurs faced with adversity, including insights from a business owner in Ukraine.

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