10min chapter

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#1008 Paul Smaldino: Modeling Social Behavior

The Dissenter

CHAPTER

The Dynamics of Social Contagion

This chapter examines how contagion models, initially derived from disease transmission, are applied to the spread of behaviors and innovations within social networks. It highlights the distinction between simple and complex contagions and emphasizes the importance of community engagement and network structures in the diffusion of new ideas and technologies.

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