Building Like You're KIND
In the Sauce
00:00
The Rise and Fall of Whole Foods
When you first came to the company, it was still a baby at 20 million. People didn't know what that product was because if you can believe it, we weren't snacking on things like bars, etc. That was really a category that people were using for utility reasons. The power of repetition and pairing it with new forms of reach was extremely important to making this a more frequently consumed kind of format.
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