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"The Analysts": Sucharita Kodali, Neil Saunders & Simeon Siegel Decode What Really Matters

Remarkable Retail

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Navigating Retail Challenges: Nike and Target's Dilemmas

This chapter explores the shifting strategies of Nike and Target in the face of evolving market dynamics. It highlights Nike's struggles with its direct-to-consumer model and the operational challenges Target faces post-COVID, including employee pressures and competition. The discussion underscores the importance of acknowledging these obstacles while suggesting that both companies have the potential to recover through innovative strategies and strong brand identities.

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