10min chapter

Empire cover image

How to Value L1s, L2s, and Crypto Assets | Kyle Samani

Empire

CHAPTER

Token Airdrops: Marketing and Distribution Strategies

Exploring the cost implications and marketing strategies of token airdrops in the cryptocurrency space, with a focus on token distribution, participant entitlement, and rewarding early contributors. The chapter also discusses the impact of airdrops on protocols, strategic distribution for ecosystem development, and incentivizing commitment from token holders for sustainable growth.

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