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Pudgy Penguins Path to Legacy Brand & IP Powerhouse | Luca Netz

Empire

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The Top of the Funnel

The top of the funnel for me is touch points. Views, impressions, and followers. That's how I quantify it. If I just get to seven touch points, then I'm a legitimate brand. It's easier said than done though. We're working in that direction and slowly, but surely getting there. And this is this is an interesting one. People like when you're just looking at like, okay, what why is this matter? People love penguins. Do not underestimate the love for certain animals.

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