6min chapter

Capitalmind Podcast cover image

How Smallcase helped create a new generation of investors

Capitalmind Podcast

CHAPTER

The SIP Platform Is a Part of the Broker Ecosystem

We learn something from every different broker implementation that gets standardized everywhere else. Everything is user first what the user wants on this platform we learn something new that goes on to three other platforms so together as an ecosystem it just becomes better for the user because there is shared learning. We are not afraid of telling the user that okay your advisor or research analyst has changed the portfolio why don't you review it and rebalance right. Why does it have to be auto right because the customer is investing harder and money right? It's probably just going to take two seconds right. People want to have control over things right they want to learn understand and then invest right. Nobody these days at least the new

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