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85: Screencasting.com Launch Failure

Mostly Technical

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Reimagining Screencasting for Wider Appeal

This chapter examines the strategy of transforming a business offering to attract a broader audience beyond traditional software developers, focusing on creators. It discusses leveraging content marketing, influencer outreach, and platform-specific adaptations to enhance engagement and visibility. The speakers reflect on challenges faced during the launch of a screencasting business, stressing the importance of effective marketing and audience targeting for future success.

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