Silicon Valley and the Modern Cult of Efficiency

The modern cult of efficiency is deeply entwined with notions of personal success and productivity. The Eigler magazine has tried to resist that so utilitarian tendency you know which is kind of fine I mean it can be quite beautiful and lovely wonderful to look at spring keeps reduced costs and so on and waste is bad butI think we overemphasize that part of life to the neglect probably the more important part of life which I could call the romantic part and that's to dislike, says Jennifer Alexander.