2min chapter

The Greg McKeown Podcast cover image

142. The Only Business Metric That Matters with Jeremy Utley

The Greg McKeown Podcast

CHAPTER

The Daily Routine Around an Idea Quota

"I've added it as my daily activity to run an idea quota 10, you know, so-called bad ideas a day in order to be able to solve this problem," he says. "It reminds me of a Johnny Ive describing when he was talking at a funeral service that they held at Apple for the late Steve Jobs."

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