Is That a Good Thing or a Bad Thing?

"I think what you see is actually a good thing and a bad thing, right? Like at first you're like, oh, now we're going to remove like 100,000 people from this email," he says. "If we have those people who are moved, like our open rate like doubles, our click rate doubles." He adds that it's better to have 10,000 true fans than 100,000 million people who don't care about your work.