Chris joined Ishaan Shakunt, founder @ Spear Growth, on the TLDR podcast to talk about outbound marketing, offering a stark contrast to traditional high-volume approaches. Chris emphasizes the importance of strategic, personalized outreach over sheer quantity, focusing on the sender's credibility, the specificity of the offer, and the optimal timing of outreach. He breaks down the tools and methodologies he employs, including LinkedIn Sales Navigator and RB2B for identifying potential leads and outlines the manual, thoughtful process he follows to ensure each interaction is meaningful and impactful.
Chris also highlights the significance of crafting compelling, unique offers that are closely aligned with the needs of the ideal customer profile (ICP). He shares his personal outreach strategy, which remarkably boasts a 60% message-to-meeting conversion rate, and underscores the necessity of having a deep understanding of one's product and market to achieve such success. By illuminating his hands-on, data-driven approach, Chris provides invaluable insights that challenge conventional outbound practices and offer a blueprint for more effective and efficient lead generation.
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The next Expert Session, featuring Malin Wijenayake will take place on September 17 at 11am central. Register here.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
