How to Prioritize Your Content Calendar

I was curious because we get inbound a lot from different brands like, Hey, would you create this product review? It's like, well, that's a lot of work to do. I never really have done that, but I've heard of other people doing it. And did it in some kind of, we'd have featured listings on another site that I ran and kind of like you would see on Yelp or TripAdvisor,. But what we don't do is kind of the Yelp strategy where it's like, hey, you could pay X dollars and you can be featured on the top of this list. That impacts the prioritization within our content calendar.

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