CNN.com's John Defterios talks to news letter founder and editor-in-chief of the Sydney Morning Herald, David Walliams. Mr Walliams: I think you really have liked the professionalism for a news letter brand down in a way that a lot of other publishers and operators don't quite get right. What are the top canner three, four, five metrics, ps statistics, figures that you really care about, that you're really tracking? And i'd love to jump in with can ove your perspective on when you're thinking about your news letter as a business.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter.
We jump straight into the good stuff, including:
- how to actually keep your email-list clean
- what audience growth channels are performing for Stacked Marketer right now
- what mistakes publishers make when trying to close sponsorship & advertising deals
... and much, much more.
You can find Manu on Twitter at @emanuelcinca and Louis at @louisnicholls_