S8 E5: The Language of Creativity (Jonah Berger)
The Next Big Idea Daily
00:00
How to Use Concrete Language to Increase Your Impact
In your book you say one of the most impactful ways we can use language is to speak concretely. Tell me how that works. When we're talking to someone, we don't just want to hear what they said, understand what they said. We want to show them that we listened. And concrete language shows listening.
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