Email isn’t dead—it’s dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn:
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Why email still outperforms social media by a mile
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What kind of emails people actually want to read
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The 3 automations every lawyer should set up—no exceptions
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How to use AI to write powerful emails fast (without sounding robotic)
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The truth about open rates, sender reputation, and avoiding spam filters
Whether you're brand new to email marketing or ready to take your list to the next level, this episode gives you a clear roadmap—and some surprising tactics most lawyers miss.
Plus: Tyler shares his favorite pro-level deliverability tips, and how even a tiny list can bring in big results when used the right way.
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