What Is an Essential in the Eyeshadow Category?

Iliya: I think that brands are doing such a good job of creating little palettes that aren't overwhelming. Charlotte Tilbury has some really great, just accessible four color palettes and pillow talk collection. Most novices think black the more the better, and then they look like a raccoon - so swipe one dark color down the outside where your eye kind of ends. There's a trend going on TikTok that I've actually posted and did myself.

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