The My Wife Quit Her Job Podcast With Steve Chou cover image

373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand

The My Wife Quit Her Job Podcast With Steve Chou

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How to Reduce Uncertainty

Next principle would be the principle of social proof. When people are uncertain, they don't look inside themselves for answers. In one place they look is to those around them like them. So if we can give people honest evidence of a movement in our direction, well be much more likely to get them to move in our direction. Another the most recent research that my team has done, along with another team at stanford university, is to show if we can show trinds in our direction,. Even if we still don't have a majority, even if we're a start up, we don’t have a lot of market share and so on. If we can show a

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