Email is going the same way that content in general is. Written content marking messaging with emal has to do the same thing, where it doesn't have to be legacy commercial style email any more. I am really not a fan of direct response marketing, like, really not. But i've had to learn what is a good hook? How do you keep people engaged? How good is your ettention? What percentage of people are finishing the video? All that is the same for eale. It's just a different medium where it's like tv commercials or tv in general, to insegamrils and ticktok.

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