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The NFL Has Never Figured Out Internationally, Right?
The NFL has never figured out international. Many fits and starts. Have you run up at these home marketing agreements? No, it's really weird. The NFL now, because there's zero international interest in the NFL, like zero. I mean, for God's sakes, baseball has a robust international presence. Right. Me too. Now, I do think the younger generations thing is a real risk. And I think related to that is one basketball definitely won the social media era in a way, not as to as big a degree as the NFL won the TV era.