The EcomXFactor Podcast: Ecommerce, Funnels & CRO cover image

Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

CHAPTER

Introduction

Exploring the impact of emotions on buying choices, stressing that decisions in e-commerce and software are driven by emotions rather than pure logic. The guest, a conversion optimization expert, shares their transition from social media to founding Get Uplift, an agency dedicated to enhancing conversions through funnels, emails, and websites.

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