
I'd like to AI the world a Coke
Brand New World
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Embracing AI: The Marketing Revolution
This chapter explores a major brand's innovative use of generative AI to reimagine nostalgic advertisements, highlighting the balance between tradition and technological advancement. It discusses how brands like Coca-Cola leverage AI as a marketing strategy while addressing concerns over authenticity and legal challenges. The conversation emphasizes the evolving landscape of brand marketing, urging companies to adapt and view AI as an opportunity for growth.
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