Harnessing Generative AI for Enhanced Work

Generative artificial intelligence is here to stay, and that means employees and managers need to think even more carefully about how to make the most effective use of it. Accenture's H. James Wilson, global managing director of technology research and thought leadership, and Paul R. Daugherty, chief technology and innovation officer, argue that we all need to build what they call "fusion skills." They include intelligent interrogation (using research-backed prompting techniques to deliver better results), judgment integration (ensuring there is a human in the loop when necessary), and reciprocal apprenticing (training ChatGPT, Claude, Co-pilot or proprietary tools to improve while we get better at working with them). They offer advice on how to hone all three. Together, they wrote the HBR book Human + Machine: Reimagining Work in the Age of AI, now available in a New and Expanded Edition as well as the HBR article “Embracing Gen AI At Work.”