The Daily Mirror's Evolution and Legacy

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Welcome to the season finale of Origin Story. We put it to the vote and Patreon supporters chose the Daily Mail — the newspaper that loves to hate, and be hated. We thought this would be just one episode but the story is so juicy that it ended up as two, so we’re releasing both parts on the same day as a festive bonus.

In part one we chart the rise of the Harmsworth dynasty. Alfred ‘Sunny’ Harmsworth (aka Lord Northcliffe) is a dynamic visionary whose understanding of the British public enables him to build the world’s biggest magazine empire while still in his 20s. In 1896 he launches the Daily Mail to give the newly literate and enfranchised middle classes exactly what they want: gossip, jingoism, punchy headlines and making stuff up. Snapping up venerable institutions like the Times and the Observer, Northcliffe soon owns half the market and uses it to promote his own views on issues like rearmament (good) and women’s suffrage (bad). 

By the First World War, he’s a formidable power-broker with the muscle to bring down a prime minister and bag himself a place in the war cabinet. But his mental health collapses and he dies in 1922, paranoid and lonely.

Alfred’s brother Harold ‘Bunny’ Harmsworth is the money man who dreams of becoming the richest man in the land and almost gets there. He’s also a right-wing zealot who boasts of toppling the Labour government with the infamous Zinoviev letter and considers Stanley Baldwin’s Tories “semi-socialist”. Inevitably, he is drawn to fascism. It’s not just his support for Oswald Mosley and that notorious headline, ‘Hurrah for the Blackshirts!’ Enthralled by Mussolini and Hitler, Rothermere becomes Britain’s loudest cheerleader for fascism and appeasement. Hitler, in return, declares that the Mail is “doing an immense amount of good”. We pause the story in 1940, with Rothermere dead, his unremarkable son Esmond taking the reins and Lord Beaverbrook’s Daily Express determined to steal the Mail’s thunder.

How did Northcliffe revolutionise British newspapers? Was his hatred of Germany really one of the drivers of the First World War? Which politician denounced his “diseased vanity”? And what led Rothermere to turn the Mail into a vehicle for fascist propaganda? It’s a tale of power, money, madness and extremism.

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Reading list

Books

Adrian Addison – Mail Men: The Unauthorized Story of the Daily Mail, the Paper That Divided and Conquered Britain (2017)

Richard Bourne – Lords of Fleet Street: The Harmsworth Dynasty (1990)

William E Carson – Northcliffe: Britain’s Man of Power (1918)

Tom Clarke – My Northcliffe Diary (1931)

James Curran and Jean Seaton - Power Without Responsibility: The Press and Broadcasting in Britain (1998)

Nick Davies – Flat Earth News (2008)

Stephen Dorril – Blackshirt: Sir Oswald Mosley and British Fascism (2006)

Roy Greenslade – Press Gang: How Newspapers Make Profits from Propaganda (2003)

Reginald Pound and Geoffrey Harmsworth – Northcliffe (1960)

Martin Pugh – ‘Hurrah for the Blackshirts!’: Fascists and Fascism in Britain Between the Wars (2005)

... Full reading list can be found on Patreon

Journalism

Paul Dacre on Desert Island Discs (2004)

Paul Dacre – Cudlipp Lecture (2007)

Paul Dacre – Speech to the Society of Editors (2008)

Lauren Collins – ‘The Mail Supremacy’, New Yorker (2012)

... Full reading list can be found on Patreon

Written and presented by Dorian Lynskey and Ian Dunt. Produced by Simon Williams. Music by Jade Bailey. Art by Jim Parrett. Logo by Mischa Welsh. Group Editor: Andrew Harrison. Origin Story is a Podmasters production

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