If your business or brand has a podcast, listen up. In this episode, we’re diving into the current state of podcasting with Max Cutler, Parcast founder, Spotify’s former head of talk creator content, and The Hollywood Reporter’s most powerful people in podcasting. Cutler became a podcast pioneer when he bootstrapped his true crime network, which sold to Spotify in 2019 for $100 million according to the Financial Times. As a Spotify executive, he signed and produced the most popular podcasting personalities, including Alexandra Cooper, Joe Rogan, and Brené Brown. In the Spring of 2023, Cutler announced he was leaving Spotify to jump back into his first love–entrepreneurship. In this exclusive interview, Cutler reveals what it takes to create a successful podcast and what founders should focus on.
Listen to Nathan and Max discuss:
- Launching and growing Parcast on simplicity
- How the Spotify deal come about
- Identifying and working with talent
- Knowing when it’s right to sell your business
- Why he chose to leave Spotify
- What differentiates a successful podcast?
- Pathways to building a business around podcasting
- What type of podcast he’d start in 2023
- And much more podcasting and entrepreneur advice…
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