101: The Best Marketing Tool is Empathy
The AC Podcast
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How to Find a Niche That Works for You as a Coach
Ritan: Most successful founders in any field have been where their audience is, and they've achieved the outcome that their audience wants. The three big coaching segments traditionally do very well right out of the gate are health, wealth and relationships. And so what that does gives them a profound level of empathy and understanding of the audience. So when it comes to marketing, now that you know really what marketing is, marketing is empathy.
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