How consumers and trends evolve slowly

This is a recording of the opening panel from the 2025 edition of TrailCon a two-day trail running festival, conference, and trade show hosted in Palisades Tahoe, CA in the days between Broken Arrow and Western States. Today's panel is entitled The State of Trail Running in 2025, which we approached from two angles - trail events and the trail running consumer. Our panelists today:

• David Callahan, Co-CEO of UltraSignup (moderator)
• Stephen Holmberg, Founder of Insight Accelerator
• Rob Goyen, Event Director

In the panel you'll hear our panelists talk about five key trends emerging in the sport in 2025. LEARN MORE ABOUT TRAILCON REGISTER FOR THE BIG ALTA REGISTER FOR GORGE WATERFALLS Sponsors:

• Grab a trail running pack from Osprey
• Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
• Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ

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