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Apple vs. Meta: Shaping the Future of AR and VR

This chapter examines the competitive dynamics between Apple and Meta in the realm of augmented and virtual reality technologies. It contrasts their strategies, with Meta's bold claims versus Apple's cautious approach, while discussing the implications of product perception on consumer behavior. The conversation also touches on the practicality and appeal of new wearable tech, as well as personal hesitations towards adopting innovative products.

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