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Listener Mail: The Targeted Pricing Conspiracy, Living Underground, Google is Getting Worse

Stuff They Don't Want You To Know

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Exploring Targeted Pricing in Retail and Ride-Sharing Apps

The chapter delves into the concept of targeted pricing in retail, discussing how companies adjust prices based on loyalty programs and individual customer data. It also explores how ride-sharing apps like Uber implement surge pricing and offer options like waiting to save money. The discussion touches on the ethical dilemmas and challenges of implementing personalized pricing strategies in physical stores compared to online platforms.

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