If the market's hot, you can be active and not really add a lot of value. Longer careers are built in, from my perspective, if you can add value. Adding value is information, it's advice, it's putting your clients' interest ahead of yours. If you like retail, focus on retail. If you Like land, focus on land. If youLike multi-family, focus on multi-family. But generally speaking, unless you're in a crazy active market with incredible deal flow, it's really hard to add value to the market.

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