I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way?
My guest today will tell you how to identify the right channels to generate long-term revenue.
This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment.
In this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas.
Topics covered:
- How networking and "give-first" mentality has helped Guillaume's career
- Why the wrong incentive can force marketers to fall into shady marketing tactics
- Evaluating the quality and quantity of your sales prospect
- How Guillaume go about auditing marketing channels
- Why you can't use the same marketing channels repeatedly
- How to build a potential buyer profile beyond traditional demographic information
- How Guillaume find creative ideas for growth campaigns
- What Guillaume thinks marketers should learn in the next 5, 10, and 50 years
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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