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Editor's Choice: The NBA Is Monetizing A Public Health Crisis

Lever Time

CHAPTER

The Rise of Fantasy Sports: A Billion-Dollar Industry

This chapter examines the transformation of fantasy sports from casual play to a lucrative industry, emphasizing the competitive and financial dynamics introduced by companies like DraftKings and FanDuel. It also discusses the legal navigation these companies undertook to position themselves within the booming market and their significant advertising impact in the sports landscape.

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