What Is a Trademark Dilution Claim?

trademark dilution is in federal law it actually was codified in the 1990s there were some state laws out there over the decade that had been had been slowly introduced but since the 40s or so. Jack Daniel also brought a dilution by tarnishment claim saying that the poop jokes on the dog toy tarnished the brand of the liquor company which is kind of funny because i've seen other cases where association with liquor has been claimed as a reason that their product was tarnished.